TOP BANNER WITH 800
ASSURED COMPUTING TECHNOLOGIES,  Inc.                   POS-ABILITIES VOL. 4
April 2008
highlights in this issue
:: PROFESSIONAL VIDEO
:: WINDOWS XP SP 3!
:: LENOVO - SHOWCASE NOW ON LINE
:: EXPAND YOUR LOCATIONS

 ALL SYSTEMS AND LOGOSWelcome to Pos-abilities!  

 
For the past couple of months we have been discussing SOCIAL SITES and how they can help build your business.
 
There are so many out there currently and more springing up every day, that it is difficult to decide where to spend your time and energy.  I'm not going to rehash how important the Web is to your business, but suffice to say that if you are not on the web, you're missing the boat and your competitors will pick up the slack.
 

So let's assume that you DO have a website.  What do you do with it?  First make sure that the content is Current!  Old, stale information and pages that haven't been updated since the dawn of time, will not get them to come back a third time.

  • What Events do you have coming up?  Special Sale, Wine Tasting, Charity Event, Community Sponsored Activity, Trade Show You are attending,?  The list goes on. Put it right on the front page where customers and potential customers will see it.
  • Have a newsletter?  If not create one and put the sign up form on the front page.
  • New Product or Menu offerings?  Showcase them - Create a video or simple pictures with description.
  • Change the item images on your main page or rotate them.

Now the Second Part of this discussion - Make the Website pay for itself and bring in revenue.  It doesn't have to be a goldmine, but every little bit helps.

An Example for all of our Hospitality Customers is: On-line Menu Ordering.  Customers can place an order directly on the website, pay with a Credit Card and either have it delivered or pick-it up at the store.  How many of you are familiar with Olive Gardens "Curbside Service"  You can have that also and it doesn't cost a fortune.  Interested?  Watch the Video we created to explain more with a couple of examples.
 

C2U VIDEO

If you have a Retail Site, add a few pages using PAYPAL Shopping Card tags, or go all out and add a Full Ecommerce site link.  Here are two Retail Partners for Web Stores that we have Partnered with.
NITRO ECOMMERCE                                                      EVT RETAIL LOGO
AND if you don't want to go with either of these there are many others out there.  In fact many Web Hosting packages include some type of Ecommerce these days.
 
WILIFE LOGO   AXIS LOGO
 
There has been some confusion over Video Surveillance lately, and we want to set the record straight.  There are a line of Cameras from WILIFE and other vendors that all look very similar and share many of the same functions. These are marketed to Small Business and Home Users.  These types of cameras are IP Based also, however they are in a class called 'HOME PLUG' systems.  What Home Plug means is that the signal travels through your home or business ELECTRICAL OUTLET.  You plug in a receiver to the your standard 110 outlet and the cameras share through your electric current.  These are not really meant for Business and if you are not on a Closed Circuit, you can not use them.
 

The Professional line of Cameras that are IP Based, use Ethernet Cable and the signal travels via 10/100 Network cable.  This is the same type of cable that your computer connects to the Internet with.

If you have questions, please call first before buying the Wrong thing that won't work for your business. We don't care if you buy from us or someone else, just get the Right Cameras for your needs.
 

Special offer: for a limited introductory period we are offering a complete PROFESSIONAL Single Camera Kit at 25% Off list price.  Your cost $412.00 plus shipping. Mention code 'WI1012'
MICROSOFT RELEASES SERVICE PACK 3 for WINDOWS XP!WINDOWS XP PROFESSIONAL
 
Automatic Updates of Windows XP Service Pack 3 were parceled out starting this past Tuesday.  If you have any questions or encounter any problems give us a call.  We didn't write the code, but we are here to help!
 
OUR LENOVO SHOWCASE IS NOW ONLINE FOR YOUR VIEWING PLEASURE! 
 ACT-BACK INTERNET BACK-UP 
CHAIN STORES & FRANCHISES

 If you have a successful concept that works well, why not think about expanding to new locations and areas?
 
There are several ways that you can grown your business, but they take planning and assistance.  The old saying that 'Nobody goes it alone' is even more true when you are trying to expand into new markets.
 
  • The most direct is taking your business concept, finding a new location in the same city or nearby and creating a copy.  Easy marketing, easy management and you can consolidate purchases for multiple locations and save money.  We have seen this method work several times with our existing   Your POS System goes with you, virtually.  What we mean is that an exact copy of your entire database, settings etc. can be copied over to a CLONE allowing the familiarity of your existing system in the new location.
  • The Second way to grow your successful business to create a master and find others who have the same interests, tastes and are looking for a successful business concept.  Many people would rather copy an existing proven winner, rather than starting from scratch.  This is the 'FRANCHISE' concept and allows you to expand your brand, name and concept anywhere.  It takes investment in lawyers, franchise managers, support personnel and marketing.

We have worked with several individuals who are successfully growing their businesses with both concepts.

To help you, we are creating a Dedicated Web resource site that contains information, contacts, links and social bogs regarding Chain and Franchise Operations.  Check out our new page and keep checking back as we expand the information available.

PCI COMPLIANCE - ARE YOU READY?
 
CREDIT CARD BANNER
 
Obviously there has been a constant stream of news regarding Credit Card breaches during the last couple years.  We could fill a book with all of the major companies who's Credit Card information has been compromised.  The most recent being the HANNAFORD problem.  Every time these happen, I have to replace my Card.  This happened in both the TJ MAXX case and the HANNAFORD case.  I am just one of the lucky ones who didn't loose money, just a little frustration.
 
Okay, so I am the customer and I got compromised. 
 
 But what about the Merchant?  YOU!  How would you respond if you discovered that all of your customers Credit Card information had been stolen out of your system?  Guess what?  It doesn't matter how you would feel, what matters is that you ALLOWED THIS TO HAPPEN and YOU ARE NOW LIABLE for FINES - perhaps Thousands of Dollars in fines.  Unable to pay?  The Credit Card Companies have the right to hold all of your Credit Card receipts in payment.
 

Know The Key PCI Terms And Who They Apply To
Within the payment processing debate are several acronyms that are bandied around. The first one VARs should be aware of is PCI DSS (data security standard). According to Visa, which collaborated with MasterCard to create PCI DSS (which other U.S. card companies are adopting), this is an industry security requirement for payment processing application users that comprises 12 requirements:

1. Install and maintain a firewall configuration to protect data.
2. Do not use vendor-supplied defaults for system passwords and other security parameters.
3. Protect stored cardholder data.
4. Encrypt transmission of cardholder data and sensitive information across open public networks.
5. Use and regularly update antivirus software.
6. Develop and maintain secure systems and applications.
7. Restrict access to data by business need-to-know (i.e. ensure critical data can only be accessed by authorized personnel).
8. Assign a unique ID to each person with computer access.
9. Restrict physical access to cardholder data.
10. Track and monitor all access to network resources and cardholder data.
11. Regularly test security systems and processes.
12. Maintain a policy that addresses information security.

In many cases among our customers and thousands of others out there with POS systems the software works great; the systems keep running day after day; they may be completely paid for; and ARE A MAJOR CREDIT CARD SECURITY PROBLEM WAITING TO BE 'HACKED'.  
 
We can tell you that if your POS system was purchased more than 2 years ago and you have not Upgraded the Software, Kept the Anti-Virus updated, Checked your Firewall settings - you could have problems, BIG PROBLEMS SPELLED $$$$$$$$$
 
Call us today 877-627-0636 for a free Question - Answer Session.  
 
We're not trying to scare you, we are trying to save you.
 
By the way, you only have until Oct. 2008 to get into compliance.
QUESTION: What is the current fine for selling Alcohol to under age customers?  Want to bet your business on it?
 
HAND HELD AGE VERIFICATION SCANNER!


 
HAND HELD AGE SCANNERMany of you are familiar with our Integrated Age Verification Driver License Scanner for Bars, Restaurants and Liquor Stores. Now we have a new offering that allows you to take the Age Verification to the potential customer.  This nifty hand held unit is completely portable and can be used at the door, table side or bar to verify the age of any patron, any time.  Special limited offer!
Our Price: $859.00
List Price: $1199.00
S & H: $15.00
 
FREE CASE OF RECEIPT PAPER WITH COMPLETE POS SYSTEMS, or Half Price with the Purchase of a New Thermal Receipt Printer!

 
paper rollsQuality receipt paper 3" x200', 50 rolls per case.  This should help you ring up those sales during the current year.
 
Our Price: $  FREE w/ System Purchase or Half Price with New Printer
List Price: $89.95
S & H: $15.00
 
NEWSLETTER RECAP AND LINKS TO SOCIAL INFORMATION SITES
 
Each month we offer special deals, new product information and general news to assist you in growing your business.  Many of our specials continue past the current month.  If you would like to review an article we sent or check out past specials, visit this page: NEWS AND VIDEOS
Thank you for taking the time to read through. We hope you gained something.  Please visit our various websites and offer your 2 Cents on the discussion boards. Your input is valuable. After all you are in the trenches working to serve your customers.  Let us know what works for you and what doesn't.
 
Sincerely,
 

ACT-POS SALES AND SERVICE TEAM!
ASSURED COMPUTING TECHNOLOGIES, INC
Safe Unsubscribe
ASSURED COMPUTING TECHNOLOGIES, INC | 19 Harvey Rd. | Unit 13-15 | Bedford | NH | 03110