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'Loyalty is Brand ONE!' find out more
 VOL. 11
November 2008
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:: Loyalty - Why you should care!

ALL SYSTEMS AND LOGOSWelcome to Pos-abilities!  

  
CUSTOMER LOYALTY
 
 
 Why should you care about 'Customer Loyalty'?  Because your repeat customers are the ones who will sustain you during difficult economic times.  The following excerpt is taken from an on-line article in 'ConnectIT News'  which is one of dozens of newsletters that I receive weekly to stay abreast of current market trends.  I have spoken about the importance of Loyalty in this space before, however maybe someone else will have more of an impact.
 
 Loyalty programs key to surviving economic downturn
 "Any business should strive to be the only brand their members consider," said Denali Marketing's loyalty marketing expert Margaret Murphy. "If you are a merchant without a loyalty program or are not leveraging the one you have, you risk losing customers. Membership in a meaningful and relevant loyalty program is your economic glue." "More than ever, customers are shopping versus buying," Lacek said. "Loyalty programs are a great opportunity for companies to get closer to their customers and show appreciation for their business." The advantages of implementing loyalty programs, according to Lacek, include increased brand loyalty and profitability. "A strong loyalty program often generates 50 percent of a company's revenues," he said. Loyalty programs also represent added value for customers by offering benefits and amenities that might not be found with a competitor.
"In tough economic times, loyalty program members are an insurance policy on your business," said Lacek. "It is easier and more efficient to keep a customer than to try to find new ones. This is the best investment a company can make." READ THE ARTICLE HERE
 
 This applies not only to retailers, but also restaurants and any service oriented business.  Every one of the software programs that we represent has either a Loyalty Program built into it, or the ability to add one easily and inexpensively.  It is definitly worth the time and effort to insure that you are using the tools available to build your repeat business - now more than ever.  If you are not sure how to institute a Loyalty program, call us and we will help.

INFORMATIONAL BANNER ASSURED COMPUTING TECHNOLOGIES

 MONEY PILE  MONEY IS TIGHT but Not Unavailable
One Option that is often overlooked by both start-ups and existing business owners is LEASING.  This is just another form of financing your required purchase and multiple items can be 'bundled' together.  For example - a new Point of Sale terminal, new bar stools and signage can easily be added into the same Lease resulting in lower payments and allowing you to use your available cash for other items such as payroll and utilities.  Basically anything that you need to run your business can be put into a Lease.  When the banks and government cut back on traditional Lending, a Lease can often get you what you need quickly.  Once the economy straightens back out, you can always go back to your Lender and renegotiate to fold your Lease into a new business loan.  This way you get what you need today and can grow your business competitively while others may not be so lucky.
 
If you would like to find out more on Leasing options for a Point of Sale system and any other items you require, give us a call (877) 627-0636 No Obligation! 
YOUR EMPLOYEES ARE STEALING!
(Maybe not intentionaly)

 
JAIL BIRDIndustry studies have proven that the largest loss of revenue comes from your employees. It doesn't matter if they are family, friends or have worked for you for 20 years - they cost you money. 
  Giving back too much change, over or under ringing orders, getting distracted and missing items (some customers intentionally distract cashiers), manually over-riding prices and yes - outright theft. A twenty here or a ten there may not be missed if you are not checking closely.
  It amazes me the number of owners who assume that because the credit card batch went through last night and someone 'counted' the drawer, that everything is alright.  The whole purpose of having a Point of Sale system is inventory and cash control.  Every system offers a multitude of report options to enable you to compare and contrast sales, inventory, employee actions and more on a daily basis.  However, many of these reports are never even looked at.
  If you are unsure how to use these reports or where to find them, call our techs and they can walk you through them easily.
 
YEAR END TAX SAVINGS 
 Tax incentive ends with the New Year!

 
IRS TAX LOGOTime is running out to take advantage of Tax Savings for 2008 equipment purchases.  You may realize significant savings for purchases only if they are made before the end of the year.
With our fast and easy application and funding processes, we can help you make your purchase in 2008 and get the savings you need!
If you have any questions about using these tax savings, give us a call.  
DOES YOUR SERVICE DEFINE YOUR COMPANY?
Customer Service is more----

 
What is your definition of Customer Service? Every company has one whether it is written or expressed verbally.  Do your employees know what you expect? Your customers?  I was in a hardware store the other day and looking for a certain screw.  I probably spent half an hour talking to the sales associate who was very helpful, patient and finally understood what I was searching for.  As I was leaving the department I overheard another employee tell the first employee that 'he was a pain in your a--, why did you waste so much time with him?'  I could judge the store by the second employee, but I prefer to think that the first employee was the 'example' of customer service the company wants.
 
Get  3% Credit on all purchases made through The POS Store.  Go to www.ThePOSStore.biz for all your Point of Sale hardware, software and supplies and get a 3% Credit toward your next purchase.
 
Offer Expires: No Expiration
 HP P1006 LASER REPORT SCANNERHEWLETT-PACKARD P1006 LASER PRINTER - ONLY $49.95!
We are a Hewlett-Packard Partner and wanted to share this special offer that we have put together just for you.
SAVE $130.00 Dollars instantly when you purchase a FULL POINT OF SALE System and request this HP LASER REPORT Printer as part of your package!  Check out HP on-line and you will find this same model - P1006 listed at $179.00  but we are offering it to all NEW customers with a complete package for only $49.95  Let your Sales Account Manager know that you want this Full Size Report Printer and he'll add it for only $49.95!   SAVE TODAY the ACT-POS Way!
Thank you for taking the time to read through. We hope you gained something.  Please visit our various websites and offer your 2 Cents on the discussion boards. Your input is valuable. After all you are in the trenches working to serve your customers.  Let us know what works for you and what doesn't. 
 
Sincerely,
 

ACT-POS SALES AND SERVICE TEAM!
ASSURED COMPUTING TECHNOLOGIES, INC