Special
Ready for a New Day?
We are never sure how many folks actually read these ramblings,
although we get a report on the number of 'opens' that give us
enough indication that many of you at least open the email. So
we continue to send them and hopefully you will find some tidbit of
information in here to use.
This isn't abut politics, but we all know that Change is Coming
- it doesn't matter who brings it, but it will affect all of
us. Are you Changing? What have you done differently in
the past few months to stay ahead of the curve? Or are you?
Of course we sell POS systems and our desire is that every one
of you will have a POS system in your business. But that is
not the only reason I fill in this space each month. We want
you to grow, thrive and prosper. You went into business for
yourself so that you could be your own boss and believed that you
had an idea that was different enough to sustain a business.
So don't give up, easily.
Market the hell out of your business. Spend money and
TIME on Direct Mail, Email, Website, Gift Cards, Loyalty Programs
and all of the new FREE Social Sites that are out there. Keep
your name in front of your current and future customers.
Credit is getting tight, but not non-existent. If you
sell a product that is 'high dollar' do you have leasing and finance
partnerships in place for customers? Have you heard about some
of the new Payment Options? E-LAYAWAY allows customers to
purchase your products on-line and make monthly payments that same
as in a traditional brick and mortar store. Another option
is BILL ME LATER.
How much money do you have sitting on the shelves in 'unsold
inventory' or outdated products? Sales are a fast and easy way
to generate quick cash. Even if you sell the items from last
years catalogue at cost, you are still turning that money
around. What does it cost you to have outdated products
sitting on the shelf day after day?
One of our customers ran a 'FLOOD SALE' a couple years back and
were amazed at the response it generated. They talked about
making it an annual event, but other things came up and well - that
inventory they could have sold is still sitting on the shelves.
(Sorry guys)
Here in New England 'Yard Sales' are huge and in other parts of
the country it's FLEA MARKETS, Trade Off's, BARTER HALLS etc.
The point is that there are many places to get the word out about
your offerings. You don't have to give it away, but make it
special.
For Restaurants and Food Service - offer a Food Tasting!
Keep your menu fresh and exciting. Of course there is
something to be said for the standard fare. But adding items
and specials has never hurt a restaurant that I know of
personally. Look what McDonalds is trying to do with
their new McCafe line of drinks.
If you have special tricks that you have employed to
keep the customers coming let us know so we can share them with
others. We are all in this together and the majority of our
customers are SMALL BUSINESS OWNERS Just Like You!
I really hope that you are all around with us to celebrate the
new day when it arrives. Keep you head up and pockets
full.
All of the items that
you need are available for purchase on line at reduced prices with
Secure Encrypted Ordering. If you are not sure which item is
correct for your specific application, you can still call us anytime
TOLL FREE (877) 627-0636 and we will direct you to the right item.
HEWLETT-PACKARD P1006 LASER PRINTER - ONLY
$49.95!