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What is a network camera?
A network camera (also referred to as IP camera) can be described as a camera and computer combined in one intelligent unit. It captures and sends live video directly over an IP network such as a LAN, intranet or the Internet and enables users to view and/or manage the camera using a standard Web browser or video management software on any local or remote computer on a network. It allows authorized viewers from different locations to simultaneously access images from the same network camera.
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BENEFITS OF VIDEO
New technology – new possibilities
Whether you run a single shop or a whole chain of malls, network video makes a noticeable improvement in your bottom line. The introduction of network video has revolutionized the way retail professionals work with loss prevention, store optimization, fraud detection, security and customer service. Overall, network video provides a whole new set of tools to reach operational excellence.
Several advantages
Implementation of network video in retail environments has proven successful in many ways. Highlights include:
- Revenue increase. Network video helps to improve staff planning, store layout and in-store advertising. It is also a highly efficient loss prevention tool.
- Fast ROI. Reduced loss, less time spent on investigating suspect incidents, decrease in liability claims, enhanced marketing and optimized staffing all result in a compelling ROI.
- Seamless integration. Network video solutions from Axis run on standard Ethernet networks and are compatible with your existing infrastructure. They easily integrate with e.g. POS and EAS systems, providing efficient ways to investigate suspect incidents and analyze business performance.
- Future proof. Axis network video solutions are based on open standards, giving you maximum flexibility when choosing surrounding equipment. The solutions are fully scalable and allow you to take advantage of the latest technologies and features.
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Flexible and scalable solutions for professional video surveillance and remote monitoring
Our system solution provides a full range of network video solutions for a broad spectrum of industry segments and applications, as well as specific solutions for specific situations.
Video Surveillance systems based on the newer technology of IP Cameras and Servers, protect your investment into the future. IP Cameras use a single cable to each location which can be daisy-changed in sequence. The Power to run the camera is transferred through the Ethernet cable using a special type of Router called POE (Power Over Ethernet) Enabled. Your wiring costs are reduced and in the event that you would like to move your cameras to different locations, it is much easier to accomplish. In addition, the Video that is transferred is DIGITAL allowing you to easily store data and view your Cameras from anywhere in the world over the Internet.
CCTV is OLD Technology and uses a cable type called COAX and requires 1 cable to run the camera to EACH location from the Main Server and also requires a Seperate Power outlet connection for EVERY Camera.
IP VIDEO is NEW Technology. If you are going to invest in Video Surveillance, why not go with the newest technology available and protect that investment?
For example, for CCTV users faced with the technology shift from their existing analog systems to network video, Axis offers solutions for migrating and for expanding seamlessly. We make deployment easy in all types of environments: indoor, outdoor, wired, wireless, and in rough, tough conditions.
Retail
A new look at retail surveillance
What if you could improve the profitability of your retail outlet without even increasing your sales?
What if you could acquire a modern, state-of-the-art surveillance system that...
With an Axis network video solution you can do all this and more.
Cost effective, digital technology
If you already have traditional CCTV cameras in operation, you can combine them with Axis video servers to start your move towards a fully digitalized surveillance solution. Alternatively, if you are installing a surveillance system for the first time, this is a perfect opportunity to invest in a system that employs the cost-effective network technology, which is rapidly becoming the industry norm.
With a digital solution, maintenance costs are low since it makes use of your existing network infrastructure and involves few moving parts. Nevertheless, image quality is high, leading to easy identification of people and a clear view of transactions. In contrast to normal video tapes whose image quality gets lower the more they are used, the image quality you get from a digital solution remains consistent over time.
Multi-purpose solutions
As well as meeting the essential surveillance needs to prevent shrinkage, improve staff security and store management, this latest technology can be used to address several key issues simultaneously; for example combining your video surveillance system with customer counting or integrating alarm functionality. You can even have your electronic cash registers integrated with the network video system to ensure that every transaction is monitored and no irregularities occur. Which means that no matter whether your business is a single corner store or a whole chain of shopping malls, there's an Axis solution to fit the bill. Prevention, protection and planning
Ideal for the efficient monitoring of points of sales and other sensitive areas, a modern digital surveillance system can deter employee misconduct, such as the incorrect entering of prices, cash variation and special benefits to friends. It enables you to offer reliable protection to your staff, especially during the lonely hours of the night shift at a gas station or 24-hour convenience store.
And using cameras fitted with motion detection, you can relieve your security guards from the time and effort wasted in responding to false alarms. Cameras can send images of a break-in to your security guard’s phone or PDA enabling him to assess whether or not his presence is required.
For improved store management, strategically placed cameras can be used to observe, record and measure consumer activity, leading to better staff planning and store layout. Similarly, the quality of a shop’s display can be monitored at a distance to ensure that it is in line with specifications or that its appearance creates the desired impression.
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YES, YOU CAN!
Migrate an analog CCTV system into a digital, networked solution
You have already made significant investments in analog CCTV systems and as long as these systems are delivering value, you do not, understandably, see the need to change? For this reason, Axis' product range allows you to integrate your existing analog system with products that bring it up to speed with the latest IP-technology.
So instead of starting from scratch, it is possible to combine your analog CCTV system with a network video system, thereby acquiring all the functionality and benefits that digital technology offers:
- Remote accessibility
- Cost-effectiveness
- Flexibility
- Scalability
- Integration and future-proof functionality
- Superior Image Quality
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IP Networks
The Internet Protocol (IP) is the most computer communication protocol today. It is the base protocol used for Internet communication such as e-mail, web and multimedia. One of the reasons for its popularity is its scalability. In other words, it works as well in very small installations as it does in very large ones and is supported by an increasingly wide range of high performance, low-cost and industry-proven equipment and technologies.
Based on IP protocol, Axis network video products have the advantage of being able to directly and seamlessly connect to a whole range of wired and wireless Ethernet devices.
Ethernet
In today’s offices, computers are most likely to be using TCP/IP connected via an Ethernet network. Ethernet gives a fast network at a reasonable cost. Most modern computers are supplied with an integrated Ethernet interface or can easily accommodate an Ethernet network interface card (NIC).
Fast Ethernet (100 Mbit/s)
Supporting data transfer rates of up to 100 Mbit/s, Fast Ethernet is the most common Ethernet type used in computer networks today. The main standard is called 100BASE-T. Although newer and faster than 10 Mbit Ethernet, in all other respects it is the same. The 100BASE-T standard can be subdivided into:
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100BASE-TX: Uses twisted pair copper cabling (cat-5).
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100BASE-FX: 100 Mbit/s Ethernet over optical fiber.
Note: most 100 Mbit network switches support both 10 and 100 Mbit to ensure backward compatibility (commonly called 10/100 Network switch).
 IP-Surveillance Design Guide
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